Best of Breed vs. Best of Vendor

Best of breed vs. best of vendorTracy Corbo, a networking analyst with Enterprise Management Associates (EMA), just blogged about the future prospects for Web security and WAN optimization specialist Blue Coat Systems, which was acquired by Thoma Bravo, a private equity firm, in February. She is optimistic, at least for the near term, that Blue Coat will be reinvigorated, and may benefit from synergies with other networking companies acquired by Thoma Bravo.

This brings to mind the ongoing debate of ‘Best of Breed’ vs. ‘Best of Vendor’, also known as ‘Build vs. Buy’. This argument has raged for almost as long as there’s been an IT industry, and while a strong case can be made for both sides, I believe that in the end, a Buy (BOB) approach will pay higher returns than a Build, or all-in-one approach.

There are pros and cons for both sides of the Build vs Buy philosophies. In exchange for getting to pick and choose what features, capabilities and prices are important to you, there are also the challenges of integrating and managing different vendors’ products and services with a best-of-breed approach. A BOB-based environment tends to be more complex, and with non-technical people becoming more involved in the IT buying decisions, simplicity and ease of use are increasingly important.

Best of vendor, typically an integrated set of products, also known as a ‘good-enough’ solution, offers the advantages of bundled features, pricing, and service and support. There is only one ‘throat to choke’ when something goes wrong, unlike the finger-pointing that often occurs in a multi-vendor environment.

But there are tradeoffs, not least of which is the reality that one size does not fit all. The Swiss Army knife can be a very useful and flexible tool when size and space are issues, but when you need a specific capability, an all-in-one tool can often prove inadequate.

Then there’s the issue of vendor lock-in. Like the Swiss Army knife, it’s great when a vendor’s solution addresses your needs, but when you need something unique, or for a limited application, time or budget, how quickly can they adapt and respond?

To me that’s the deal-breaker with an all-in-one solution, the rapid changes driving the market, and the need to respond to these changes in a timely fashion. IT vendors used to have a lot more time to prepare new products, upgrades and fixes, but in the 24×7 connected world, when a problem or opportunity arises, time is often critical. In most cases, good enough isn’t!

Nap Time for the Data Center

Members of the engineering team at Interxion test drive "sleeping pods" installed in the company's London data centerNetwork engineers are used to long hours and strenuous conditions, but at least most of us go home at some point. The Interxion team staffing the data center in the Olympics will be sleeping next to their computers in tiny pods supplied by Podtime, reports Gizmodo sourcing Data Center Knowledge.

“Due to the nature of our business we need to be ready for all eventualities and while we are excited to have the Olympics in London we also need to be sure that we can continue to offer the highest level of resilience to our customers,” said Greg McCulloch, UK Managing Director of Interxion.

The modular pods were originally meant for power naps in the workplace (DC only, of course, this is a data center afterall) and have been adapted for longer stays. They even come with TV, radio and computing facilities.

Lullabies are not included.

(Photo: Interxion)

Speaking the Same Language

The Tower of BabelEvery industry has its own language. In most cases, if your comfort zone happens to be outside the space identified by that profession, you may find yourself empathizing with mono-linguistic tourists in a foreign country.

Such is the case for those not firmly entrenched in the high-tech industry. Recently, the San Jose Mercury News ran an article titled, “Silicon Valley Tech Companies Struggle to Describe Themselves in Comprehensible Language” in which it used Silver Peak as an example of how Silicon Valley companies seem to have their own language that is indecipherable to those outside of their individual niche of the lexicon.

The Merc’s Patrick May cites a recent post from this blog in which we describe ourselves thusly: “Silver Peak is the leader in data center class WAN optimization and is recognized as a leader in the Gartner Magic Quadrant for WAN optimization controllers.”

Apparently, May feels the description of ourselves is much like the “ineffable effable…Effanineffable…Deep and inscrutable singular Name” in T.S. Eliot’s “The Naming of Cats” for he goes on to say:

“From unintelligible corporate mission statements and tech-job postings to incomprehensible billboards on Highway 101 that speak only to that small handful of geeks over in the slow lane, Silicon Valley is drowning in a linguistic riptide of seamless design functionality, end-to-end services and scalability truly without precedent.”

Having made a career in technology and a home in the Bay Area for many years, I can assure you there are more than a few of us geeks on Highway 101 at any given moment and, incidentally, you will never see my car in the slow lane.

A Need-to-Know Basis

Yes, we don’t deny that what Silver Peak manufactures does not resonate with the general public, but, of course, the general public is not our target market. For CIOs and IT managers who are in need of optimizing their global networks, our description is readily understood and very much in demand. For others, a description of what we do is perhaps not as important as what we are—one of the fastest-growing networking companies in the Valley.

Mr. May chose three of Silicon Valley’s giants as examples of clearly understandable missions saying “Google’s (GOOG) easy. It helps you find stuff. Facebook — duh — lets you connect with friends. Even Intel is (INTC) a no-brainer — they make those little pieces of whatever inside your computer” (the geek in me feels compelled to point out “those little pieces of whatever” are actually little pieces of silicon, the Valley’s namesake, and are called microprocessors).

How ironic that all three of those companies are Silver Peak customers! That’s right, all three of those companies who are clear leaders in their respective fields and household names use Silver Peak to make their businesses more efficient, more competitive, and more profitable. We are happy to be part of the rich and dynamic Silicon Valley ecosystem.

There are many (unapologetically geeky) businesses like ours in Silicon Valley that supply critical technology enabling our customers to ultimately deliver goods and services that actually make sense to all geeks and nongeeks alike all over the world. If you think we speak to you, visit us at www.silver-peak.com. We’lll happily speak geek!

The Epic Rise of WAN Optimization

Stick around this industry long enough and you’re bound to hear the “same old-same old” posited as if it’s truly novel. Such is the case with this recent post by Lori MacVittie on the “epic failure” of standalone WAN optimization. It advises that to really improve application performance one needs to fix the applications themselves using an application delivery solution – the application equivalent of an “Extreme Makeover.”

Fixing the network using WAN optimization, it asserts, has little or no impact anymore.

The problem with this analysis is that it 1) is based on an incomplete understanding of WAN optimization, 2) only addresses a subset of enterprise applications, and 3) takes a naïve view of IT operations.

On the first point, all too often organizations believe that bandwidth is the sole root of all evil when it comes to poor application performance. Sometimes this is true; often times it is not.  Very often the latency  from communicating over long distances and packet loss resulting from operating over shared WANs like the Internet or MPLS networks conspire together to undermine applications throughput. For example, an application running across a 150 Mbps link,  coast-to-coast link (50 ms latency and 0.5 percent packet loss) ends up with a peak throughput of just over 3 Mbps. (Check it out yourself here or see an independent source here.)

A truly robust WAN optimization solution fixes bandwidth, latency, and loss issues, making it much more intrinsic to application delivery than a bandwidth-only scenario described in the “epic failure” post. In other words, there is much more to WAN optimization than just “squishing data,” as the writer suggests.

On the second point, while many applications can actually be sped up using application acceleration, others cannot. You can’t accelerate VoIP, video conferencing or virtual desktops, for example, as it’s impossible for someone to speak or type faster. What you CAN do is improve the quality of these applications by fixing latency and loss issues that cause phone calls to be dropped, video calls to be pixilated, and VDI to suffer from slow screen refreshes. These are all network, not application problems, and therefore require a WAN optimization solution.

Similarly, when doing data replication or data migration between data centers, the performance bottleneck is often not at the application level. Data leaves the source at the maximum available rate, but poor network conditions impact data throughput.  THIS is why Recovery Point Objectives (RPOs) are missed, not because the application isn’t running fast enough. So, once again, this problem must be solved by fixing the network, not the application.

On the third point, I refer to the classic 80/20 rule. Fixing WAN performance is relatively easy (20 percent of the effort), yet yields significant performance improvements. Yes, maybe 20 percent more gain can come by fixing individual applications, but is this realistic when the average enterprise has over 50 mission critical applications going over the WAN? And how many versions of the same application are out there?

Focusing on fixing the application, as the author writes, “with its unique transport and application layer behaviors,” is asking IT to individually address the dozens if not hundreds of enterprise applications traversing the WAN. That’s just plain unrealistic. Just ask IT leaders at Google, Microsoft, Expedia, Toshiba, ARM, and hundreds more companies who have all decided the best route is to fix the network using WAN optimization.

Solving application performance problem with some vendors’ “holistic application delivery systems” is a lot like buying new clothes, equipment, and books to lose weight when in reality walking around the block for 30 minutes a day and reducing fat would probably solve 80 percent of our problems.

WAN optimization is like that simple routine and diet. It won’t solve all of your applications problems, but it will solve many of them and do so across all the applications in your WAN at one time. And while joining a health club might make a dent in your wallet and then force you to wait weeks to see the results of your fitness goals, not so with WAN optimization. Now you can find out if WAN optimization will solve your application delivery problems in only a few hours and at little to no cost to you.  

So what are you waiting for?

Good Marketing or Product U-Turn?

Riverbed makes a u-turnRiverbed’s announcement of a new “Packet Mode Optimization” feature in RiOS 7 is puzzling. In many ways, it seems like more of a marketing ploy than a serious technology focus.

Speaking of technology, I can’t help but be amused at Riverbed’s brand new tunnel-based architecture. Aside from the fact that a new architecture that hasn’t been proven in the marketplace is a challenge in and of itself, this is particularly curious since it represents a complete U-turn and reversal of Riverbed’s strategy.

Into the River We Dive

Riverbed now claims limited support for compressing some (not all) UDP applications by tunneling it in IPv4. Interesting, since for years the company has been trashing tunnels as “too technical” and dismissing UDP as an insignificantly small market segment. All the more reason to suspect that this new announcement is more a marketing ploy on Riverbed’s part than a serious attempt to provide a new technology solution.

By contrast, Silver Peak had the vision and foresight to support non-TCP traffic from the beginning. Silver Peak is proven through countless installations that demonstrate ease-of-deployment, scalability and extreme robustness. Not to mention our multiple patents in this space and over six years of experience installing, maintaining and improving that technology. Frankly, the barrier-to-entry has been set extremely high, and our leadership in this area would be extremely hard to match.

After all, packet mode optimization is not a minor tweak to RiOS code; it is a completely new approach. Even if Riverbed was serious, the Silver Peak VXOA software includes key features, such as auto-optimization, auto setup, cross flow compression, and loss mitigation capabilities that would be difficult, if not impossible, for Riverbed to implement without infringing on our intellectual property.

So, what does this really mean?

The Tide is High

From a marketing standpoint, this new feature appears to be a clear and direct response to the fact that Silver Peak is the recognized leader for optimizing all IP traffic.

From a technology point of view, well, frankly, we’re surprised. First, Riverbed is only focusing on “deduplication” and “UDP.” Even a serious challenger should be able to support all non-TCP traffic, not just UDP.  Clearly, Riverbed is not attempting to optimize GRE encapsulated traffic, which is essential for data center bridging solutions like Cisco OTV (for the record, Silver Peak optimizes all FCIP with no plugins and we’ve optimized IP in IP). We have also supported IPv6 encapsulation in IPv4 for several years.

In the company’s announcement, Riverbed only lists a few tangential UDP-based replication products, such as Aspera and VVR. What about VoIP? Video? VDI? EMC VPLEX?  Many of these solutions run over UDP, too. However, they were conspicuously absent in Riverbed’s announcement. I have to ask myself: how serious is this move?

And, to be effective, Riverbed must go beyond bandwidth to perform dedupe, loss correction, out of order packet correction, QoS, and traffic shaping on all IP traffic — stuff that comes standard with Silver Peak. That’s the only way to truly have a positive affect on replication, voice, video, and a wide range of non-TCP applications where bandwidth is not the primary challenge.

While it’s great to see Riverbed jumping on the train for optimizing non-TCP traffic, and it is somewhat flattering that Riverbed is attempting to imitate our approach, Riverbed has a long way to go if it wants to pose a serious challenge to our ability to optimize all IP traffic across an entire enterprise.

Does the Riverbed marketing department have that kind of stamina? We shall see.

EMC Forum Rolls Into Frankfurt

Silver Peak continued its participation in the EMC Forums this week as the tour moved overseas for the month of September with its first stop in Frankfurt, Germany.

The Forum’s first overseas stop brought with it an unexpected, although pleasant surprise – a spike in the number of registrants for the forum. The Frankfurt show boasted a registration of 1,500 – 50% higher than had been expected.

Those higher-than-expected numbers meant a lot of additional traffic visiting us in our doublewide booth that we shared with our partner/distributor Orchestra. The additional traffic resulted in some excellent customer and partner meetings where IT personnel had a chance to meet representatives from Silver Peak and learn about our industry leading WAN optimization solutions as well as our standing as an EMC Select Partner without having to cross the Atlantic.

As with the previous forums held in Long Beach, Chicago and Mexico City, keynotes, breakouts and exhibits highlighted the one-day forum in Frankfurt. Also included was a presentation of how EMC VPLEX Geo allows users to access a single copy of data from any global location, resulting in geographically distributed virtual and physical hosts across the network. The presentation included a demonstration of how the integration of Silver Peak can enable EMC VPLEX Geo customers to reduce WAN bandwidth requirements by up to 20x, reduce WAN costs by up to 10x, and deploy more applications over existing WAN infrastructures.

After its return to North America on October 6 in New York City, the EMC Forums will conclude with sessions in Boston, October 20; Toronto, November 3; and Dallas, November 15.

For additional information on the EMC Forum events, including event locations and registration, visit http://www.emc.com/campaign/global/forum2011/.

For more about Silver Peak relationship, visit http://www.silver-peak.com/Partners/EMC_landing.htm.

Silver Peak WANop is Everywhere at VMworld

Vegas may be known for gambling, but with today’s demands of data center consolidation, cloud computing and disaster recovery companies today can’t afford to gamble when it comes to their WAN performance. That’s why Silver Peak will be bringing a sure bet – its “WAN Optimization Anywhere” solutions – to the Wynn and Venetian hotels Monday through Thursday of next week as part of VMworld 2011, the leading virtualization and cloud infrastructure event of the year.

Silver Peak will exhibit its Virtual Acceleration Open Architecture (VXOA) and highest capacity, lowest-cost virtual WAN optimization solutions at the show.

With VXOA, which powers the entire family of Silver Peak WAN optimization appliance, customers can deploy high-capacity, data center class WAN optimization on a wide variety of industry-standard hardware platforms and hypervisors and also benefit from unique features that include Network Acceleration to overcome WAN latency, Network Integrity to correct packet delivery issues and intelligently allocate WAN resources, and Network Memory™ to maximize WAN bandwidth utilization.  The result is up to 10x cost savings that can come from decommissioning existing private-line connections and avoiding investments in larger-capacity WANs and bandwidth upgrades…those odds are hard to beat!

Come visit Silver Peak at VMworld booth #764 and see if you can use WANop to ante up to your network’s demands.

The Wall Street Journal Says Silver Peak is Next Big Thing

Silver Peak WSJ Next Big ThingSilver Peak’s momentum continues, and we are extremely honored and excited to be named to The Wall Street Journal “Next Big Thing” list for the second consecutive year!

The Wall Street Journal’s Next Big Thing list ranks the top venture-backed companies across all industries, and Silver Peak was one of only 14 returning companies to the list of 5,740 potential candidates.  Wow!

Alan Murray, deputy managing editor of The Wall Street Journal said, “The Next Big Thing highlights companies that we believe are worth watching and have a chance to make waves in their industry.”

The ranking is calculated by measuring 1) the track records of success for both the company’s founders and management, 2) track records for the investors on the board, 3) the amount of capital raised in the last three years, and 4) the percentage change in a company’s valuation in the last year.

The requirements for WAN optimization are evolving and it’s clear that only Silver Peak is best positioned to provide the “data center class” capabilities needed to address today’s pressing IT initiatives, especially those around disaster recovery, VDI, and cloud computing.

Analyst Firm Recognizes Silver Peak for Complete Application Support

Analyst support for Silver Peak’s data center class WAN optimization products continues to poor in. This time, Silver Peak has been awarded for having “strong value” and has been named “Best WOC Solution for Storage” by EMA (Enterprise Management Associates). In a recent report titled “EMA Radar for WAN Optimization Controllers: Q1 2011,” the analyst firm places Silver Peak among the top WAN optimization providers, and recognizes Silver Peak as having “one of the most complete application support stories.” Silver Peak’s unique advantages continue to be recognized by analysts, customers, and partners because of our capabilities for optimizing all forms of IP traffic and applications.