The Forum’s first overseas stop brought with it an unexpected, although pleasant surprise – a spike in the number of registrants for the forum. The Frankfurt show boasted a registration of 1,500 – 50% higher than had been expected.
Those higher-than-expected numbers meant a lot of additional traffic visiting us in our doublewide booth that we shared with our partner/distributor Orchestra. The additional traffic resulted in some excellent customer and partner meetings where IT personnel had a chance to meet representatives from Silver Peak and learn about our industry leading WAN optimization solutions as well as our standing as an EMC Select Partner without having to cross the Atlantic.
As with the previous forums held in Long Beach, Chicago and Mexico City, keynotes, breakouts and exhibits highlighted the one-day forum in Frankfurt. Also included was a presentation of how EMC VPLEX Geo allows users to access a single copy of data from any global location, resulting in geographically distributed virtual and physical hosts across the network. The presentation included a demonstration of how the integration of Silver Peak can enable EMC VPLEX Geo customers to reduce WAN bandwidth requirements by up to 20x, reduce WAN costs by up to 10x, and deploy more applications over existing WAN infrastructures.
After its return to North America on October 6 in New York City, the EMC Forums will conclude with sessions in Boston, October 20; Toronto, November 3; and Dallas, November 15.
For additional information on the EMC Forum events, including event locations and registration, visit http://www.emc.com/campaign/global/forum2011/.
For more about Silver Peak relationship, visit http://www.silver-peak.com/Partners/EMC_landing.htm.