Leaders with a Vision

Arguably the most influential documents in IT are the revered Magic Quadrants from Gartner. Vendors and end-users alike await the publication of the various MQs to see who are the Leaders, the Challengers, the Niche players and the Visionaries in the respective industries. We all look in those four boxes and try to determine what it all means and how to best leverage it.

At Silver Peak, we’re no different. When the May 2016 MQ for WAN optimization was published the other day, we couldn’t wait to see where we ended up. Fortunately, we were once again in the Leader quadrant and we are the furthest in completeness of vision. It’s incredible progress for sure and we’re all proud of the company we’ve built.

But if there ever was a Magic Quadrant that you should look beyond the squares, it’s this one. (Read the full report here.) WAN Optimization has been an established market for many years now, but the times are changing. The words Gartner writes about the trends in the industry and what it means to the market are game-changing.

A fundamental shift is underway and its impact on the WAN solutions market will be significant. First, according to the report, Gartner now sees “enterprise network leaders moving their WAN strategies toward new WAN architectures” including, Hybrid WAN, SD-WAN and network function virtualization (NFV). In fact, the opening line of the report states that WAN optimization will be a feature of WAN designs.

Our take on this is that Hybrid WAN, SD-WAN and NFV are the wave of the future and those companies that offer solutions for these designs should also ensure that the WAN optimization feature is included.

In fact, to me it speaks volumes that we’re the only company listed as a leader where consideration is given for not only traditional WAN optimization and data center replication, but also for SD-WAN and Hybrid WAN. (I won’t even mention the fact that the smaller, pure-play SD-WAN companies aren’t included at all since they don’t address performance or the challenges solved by WAN optimization such as degraded performance over distance, slower response times of applications and reducing bandwidth requirements over the WAN.)

Sure, other companies get consideration for WAN optimization, but with a shift afoot to SD-WAN and Hybrid WAN, we believe our ability to merge our strengths in SD-WAN and WAN optimization into a single solution sets us apart. Our recent customer announcement that highlighted 100 new SD-WAN customers proves this. It shows that performance matters in the WAN, regardless of the architecture. It’s why all WAN solutions, particularly SD-WAN solutions, aren’t created equal.

Our vision is coming to fruition and that’s exciting. Now it’s on to ramping execution even faster. Stay tuned!

About the author
John Vincenzo
Leveraging his 20 years of strategic high-tech marketing experience, John oversees all aspects of Silver Peak’s integrated marketing programs. He joined Silver Peak from Embrane where he helped the start-up company establish itself as a pioneer in the software-defined networking and application-centric networking space. Prior to Embrane, John was vice president of Global Marketing at 3Com Corporation. John also has held several marketing and communications positions with companies including Verizon Communications, Level 3 Communications and Genuity, a leading managed Internet service provider (formerly BBN). John graduated with a Bachelor of Science in communications from Emerson College in Boston.