Bob Bruce

Bob Bruce Joins Silver Peak as Channel Chief

Bob BruceNetworking channel veteran Bob Bruce has joined Silver Peak to lead the company’s channel partner efforts in WAN optimization and the emerging software-defined WAN (SD-WAN) market.

Bob brings more than 30 years of experience leading sales strategy and channel development for top networking companies.  He was most recently vice president of channel sales at Aruba Networks, where he was recognized as a top “Channel Chief” by CRN for expanding the company’s channel strategy with new distribution and business growth programs. Prior to Aruba Networks, Bob held channel and sales executive positions at Juniper Networks and spent nearly a decade at Cisco, where he was the vice president of U.S. channels and worldwide service provider partners. Bob has also held positions at Newport Systems Solutions (acquired by Cisco), 3Com Corporation and Rolm Corporation.

Silver Peak CEO David Hughes commented, “Bob joins us at a crucial time in our growth trajectory. The increased use of cloud services has made the WAN a focal point for how enterprises connect to the cloud and internal applications. Bob’s expertise will be instrumental in strengthening our channel program and helping partners realize the unique advantage they have to grow their business through Silver Peak’s differentiated WAN solutions.”

In joining the company, Bob noted, “Silver Peak’s technology innovation and customer-proven success in wide area networking deployments truly sets it apart from the competition. With more resources being injected into Silver Peak’s channel programs, I look forward to expanding the market opportunity for the Silver Peak channel and contributing to the company’s future growth.”

In his new role at Silver Peak, Bob will leverage his extensive networking expertise to drive increased awareness of Silver Peak’s partner program and promote new revenue growth opportunities in WAN optimization and the emerging software-defined WAN (SD-WAN) market.

More information about the Silver Peak channel partner program can be found here: