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Enabling Resellers to Capitalize on SD-WAN

There’s no shortage of frustration around the high cost and complexity of multiprotocol label switching (MPLS) networks today. But despite the mounting frustration with MPLS connectivity costs and inflexibility, many customers still do not believe the Internet can provide the security and performance needed for today’s business-critical traffic.

Silver Peak is set on delivering solutions that enable broadband WANs and offer point-and-click deployments, but also make the Internet act like a private network. This is being referred to as building a software-defined WAN or SD-WAN.

Enabling SD-WAN with Silver Peak

To complement this effort, Silver Peak today introduced the company’s new Global Partner Program specifically designed to attract, educate, and enable valued channel partners to capitalize on the burgeoning software-defined WAN (SD-WAN) market opportunity. The new channel program is fundamental to Silver Peak’s global go-to-market strategy and is providing an unprecedented opportunity for partners to help their customers reduce the high cost and complexity of MPLS networking by deploying broadband.

“All of our customers rely on the WAN, and increasingly more on the cloud, to connect their users to applications,” said Tobi Sicklesteel, director of sales for AmeriNet. “However, the high cost of MPLS has many of our customers frustrated and looking for a way to leverage the Internet more effectively.”

Sicklesteel added, “Silver Peak enables us to be at the forefront of the SD-WAN market, offering new and existing customers a unique solution. The scalability, flexibility and ease-of-deployment of the Silver Peak solution means that as our customer needs change, we can help them quickly add branch offices, increase performance and reduce costs.”

With the program, Silver Peak is offering multiple new initiatives, each aimed at making the delivery of the company’s premier SD-WAN solution seamless:

  • Three Partnership Levels – The new program comprises three levels – Summit, Ascent, and Registered. As partners invest in Silver Peak and achieve specific milestones, they advance through the program and receive additional Silver Peak support and benefits.
  • SD-WAN Sales and Technical Certifications – Silver Peak has a new SD-WAN certification training for sales professionals and will complement it with an SD-WAN certification program for system engineers. These online certifications enable partners and acknowledge them for their expertise in Silver Peak solutions.
  • Partner Program Mobile Application – A mobile app allows partners to easily find Silver Peak information on the go. Partners can view new sales tools, watch training videos, and register a deal on their mobile devices.
  • Basecamp – Silver Peak’s new easy-to-use partner portal is designed to cut partner on-boarding time down while providing a single, on-demand destination for training and enablement. With Basecamp, partners can quickly access the sales and marketing tools and support they need to help customers build a world-class SD-WAN.

According to Bob Bruce, senior vice president of worldwide channel sales for Silver Peak, “By increasing our channel investments and building relevancy around the SD-WAN opportunity, Silver Peak will intensify our focus on helping partners acquire new accounts. Ultimately, this program makes doing business with Silver Peak even easier, which is the key to sustaining our leadership in the SD-WAN market.”

Read more about Silver Peak’s Unity EdgeConnect SD-WAN solution here:

Read more about the Silver Peak channel partner program here: